do it in luxury? >> there's no other way to say it, chad is passionate about poop. >> i was driving and and nature called and i needed to -- and i asked myself why is it always such a problem to find a good, clean restroom. >> reporter: gas stations, convenient stores, it is a crap shoot of sorts. >> it is not clean, safe and private. >> reporter: that's when it hit him, why not ma make the trip to the reading room a luxury experience, clean, private and elegant. for $5 a road weary travel ergates hotel style key and use of a sanitized room as long as they need. >> sit and do your makeup, shave, take your time and relax, there's no time limit. no one will knock on the door and bother you. >> reporter: as you might imagine paying for the privilege to potty is not always an easy sell.